Do you wish to stand out among other startups? In a world where more online businesses are being launched with each passing day, it is important to stand out from the crowd. Remember, not all startups survive. And an E-commerce startup faces fierce competition with both established players and new entrants alike.
This doesn’t mean you can’t be successful in the world of E-commerce. Instead, it is one of the most growing industries because of lack of barriers to entry. For those of you who wish to stand out, here are some key factors you need to remember.
Choose your E-commerce platform very carefully
You must make a point to select the best e-commerce platform for startups. The quality of the customer experience you can deliver depends on it. There are various international E-commerce platforms in the market. Some of the best ones include Shopify, BigCommerce, and WooCommerce. Do an E-commerce platforms comparison and choose the best platform 2018 has to offer. Here are some features you must assess each of them on:
- Packages and price points.
- Customer Support.
- Ease of use.
- Customization options.
- Suitability for startups.
Personalize your store
Customers love personalization. One of the best parts about being a loyal customer who visits the same store every other day is that the staff there starts remembering your preferences. Everyone loves saying “the usual” instead of his or her order when he or she goes to his or her favorite restaurants. E-commerce has taken this element away from customers. Well, there are ways you can give it back to them. Personalize their experience based on their preferences. A simple addition of geolocation can be very helpful. Rather than asking your customers where they are based, you should already know so.
There was a time when marketing was limited to advertising and strategy building. Now, data and trends have become important. A new field, known as analytics, is becoming very relevant to the world of businesses and marketing. You must incorporate analytics into your business. It is important to track your customer’s buying behavior very closely and then change your offering accordingly. This will allow you to carry out improvements to your store. Trust us when we say that any improvement that you make to your store doesn’t go unnoticed by repeat buyers.
Stand out from a sea of similar E-commerce stores. Watch as your store grows.